Found — Stop Being Invisible. Start Getting Called.
$2,000 / Month + $1,000 One-Time Setup
Most plumbers lose 30-40% of their leads before they ever speak to a customer. Missed calls, slow response times, and no online presence. Found fixes all three — automatically.
Your entire digital foundation runs 24/7 with zero manual work after setup. We configure everything once during onboarding and the system captures, follows up, and nurtures every lead automatically — while you're on the job.
What's Included
Missed Call Text-Back — When a homeowner calls and you miss it, an automated personalized SMS fires within 60 seconds. Average plumbers lose 3-5 jobs per week to this gap. You won't.
5-Minute Strike Follow-Up — Every new lead from any source gets an automated response within 5 minutes. Research shows responding within 5 minutes increases close rate by 400% vs 30 minutes. Your system never sleeps.
Automated Review Generation — After every completed job, a review request goes out automatically via SMS and email. Positive responses go to Google. Negative responses are captured internally before they go public. Your 5-star wall builds itself.
AI Review Response — Every Google and Facebook review gets an automatically generated, contextually appropriate response. Google rewards businesses that engage with reviews with higher local rankings.
No-Show Recovery — When a booked estimate is marked no-show, a recovery sequence fires automatically — a same-day SMS to reschedule, followed by a 48-hour follow-up.
North True Command Center — Your 24/7 live dashboard. Every lead, every call, every review, and every recovered missed call tracked in real time.
Google Business Profile Management — We manage your GBP as a fully managed service. Categories, services, photos, Q&A, and weekly updates — handled.
20-Mile Territory Exclusivity — When you sign, we lock your 20-mile radius and remove every competing plumber from our pipeline. Your territory is yours.
The Result
Every lead is caught, followed up, and nurtured automatically. Your GBP stays active. Your reviews grow on autopilot. You focus on the field — we handle everything else.
Owned — Your City. Your Calls. Your Revenue.
$3,500/mo + $2,000 one-time setup
Found makes you visible. Owned makes you the obvious choice. We add paid lead generation on top of your automated foundation — putting your brand in front of homeowners at the exact moment they need a plumber.
Includes everything in Found plus:
What's Included
Local Services Ads (LSA) Management — We manage your Google Guaranteed status, bid strategy, dispute process, and lead quality ratings. LSA leads call you directly — no website visit, no friction, no wasted clicks.
Precision Google Ads Management — We target high-ticket keywords: emergency plumber, sewer line repair, water heater replacement. Every dollar targets homeowners ready to book right now. We manage bids, audiences, and ad copy weekly.
Note: Google Ads and Local Services Ads require a separate monthly ad budget paid directly to Google. We recommend a minimum of $500-$1,000/mo to start. You control your spend — we manage the campaigns.30-Day Lead Nurture Sequences — Every lead that doesn't book immediately enters a 30-day automated follow-up sequence. Five touches across 30 days. Most plumbers abandon these leads. You convert them.
Unconverted Estimate Follow-Up — When an estimate goes quiet for 48 hours, an automated follow-up sequence fires. This alone recovers 10-15% of estimates that would otherwise be lost.
Appointment Booking Automation — Leads book directly into your calendar 24/7. Confirmation and reminder messages go out automatically. Jobs get booked at 10pm that competitors miss until morning.
Call Tracking and Attribution — Every campaign gets its own tracking number. You see exactly which ad drove which call. Call recordings saved automatically for quality review.
Monthly ROI Report — On the 1st of every month, an automated branded performance report goes out: leads generated, calls received, cost per lead, reviews earned, and estimated revenue impact.
The Result
A consistent, predictable stream of high-intent leads from Google Ads and LSA — with every follow-up, nurture, booking, and report running automatically. You provide the trucks. We provide the jobs.
Dominant — When They Search for a Plumber, They Find You. Every Time.
$5,500/mo + $3,500 one-time setup
Owned wins the search. Dominant wins the market. We surround your prospects with your brand across every platform they use — so when a pipe bursts at midnight, your name is the only one they remember.
Includes everything in Found and Owned plus:
What's Included
AI Conversation Bot — Our 24/7 lead qualification system handles inbound texts and web chat around the clock. It qualifies leads, answers common service questions, and books estimates directly into your calendar — even at 2am on a Sunday. You wake up to booked appointments.
AI Voice Receptionist — When your team is on jobs and can't answer, our Voice AI picks up. It conducts a natural conversation, collects the homeowner's name, address, and issue, then either books the appointment or routes to a human. No missed calls. No voicemail drop-offs.
Omnichannel Retargeting — Once a homeowner visits your site or clicks your ads, your brand follows them across Facebook, Instagram, and the Google Display Network. You become the only plumber they see everywhere they go online.
Database Reactivation Campaigns — Your old customer list is worth thousands in immediate revenue. We run a targeted reactivation campaign to past customers who already trust you. They convert at 3-5x the rate of cold leads.
Seasonal Campaign Automation — Automated campaigns fire on schedule: frozen pipe prep in November, spring inspection offers in March, water heater efficiency checks in September. Revenue smooths out across the year without you planning a single campaign.
Competitor Review Intelligence — We monitor your top 3 local competitors' reviews side-by-side with yours so you always know where you stand and can respond to market shifts before they affect your pipeline.
The Result
Your brand runs on every screen, every platform, every hour. The AI bot and voice receptionist qualify and book leads 24/7. Seasonal campaigns fire automatically. Reactivation turns your cold list into immediate revenue.
Empire — Built to Scale. Built to Sell.
$9,500/mo + $5,000 one-time setup
Empire isn't for every plumber. It's for the ones building something bigger — a company with multiple locations, a growing fleet, and a plan to either dominate a region or sell for a premium exit multiple.
Includes everything in Found, Owned, and Dominant plus:
What's Included
Multi-Location Pipeline Management — Separate lead pipelines, ad attribution, and reporting for each of your locations inside a single command center. Every market, every lead, every dollar tracked in one dashboard. Expansion becomes a system, not a scramble.
12-Month Lead Nurture System — Every unconverted lead enters a year-long automated follow-up system. Seasonal triggers, service reminders, educational content, and direct booking offers fire automatically over 12 months. Cold leads become future customers without a single manual touchpoint.
Social Media Content Scheduling — Branded content automatically scheduled and published across Facebook, Instagram, and Google Business Profile weekly. Your brand stays visible and active in the community without you writing a single post.
Revenue Attribution Dashboard — We connect your marketing data to your field service software. You see exactly which campaigns generated which invoiced jobs — not just leads and calls, but real revenue tied to real marketing spend.
Upsell and Cross-Sell Automation — Behavioral signals trigger targeted offers automatically. A past customer's water heater approaching replacement age gets a timely offer. More revenue from your existing customer base with zero manual effort.
Quarterly Business Review and Growth Strategy — Every quarter we meet for a 90-minute deep-dive: full market position, competitive landscape, expansion opportunities, and marketing ROI. This is intentionally human. Your strategic advisory relationship.
Enterprise SEO and Authority Link Building — Technical optimization and link acquisition targeting the number one organic position for the most competitive regional keywords. Built for companies that want to own search, not just appear in it.
The Result
A plumbing enterprise running on a fully automated marketing machine across multiple locations. Revenue is tracked to the invoice. The brand runs 24/7 across search, social, AI, retargeting, and nurture simultaneously. Companies at this level command premium exit multiples because buyers pay for documented, repeatable lead generation systems.